The Public Ledger

Legislative Council · Northern Victoria Region

Georgie Purcell

Last verified 30 Sept 2026

Animal Justice PartyIncumbent · seeking re-election
Candidate photo — pending
Seat context — Northern Victoria Region›
Illustration pending

Northern Victoria elects 5 MLCs and comprises 11 Legislative Assembly districts across north-central Victoria — Benambra, Bendigo East, Bendigo West, Eildon, Euroa, Macedon, Mildura, Murray Plains, Ovens Valley, Shepparton and Yan Yean. A bill abolishing group voting tickets for the Council has passed the Assembly and is before the Legislative Council's 11–13 August sitting.

Identity & ballot position§ 01
House
Legislative Council
Seat
Northern Victoria Region
Incumbent
Yes — since 26 Nov 2022 MLC for Northern Victoria Region since the 2022 election. VVerified — AJP-GPAnimal Justice Party Victoria, "Georgie Purcell MP: A Voice for Animals in Victoria's Parliament"View source
Party
Animal Justice Party
Ballot position
Not yet assigned
Group ticket order
Not detailed in sources reviewed — ticket order for the 2026 Animal Justice Party Northern Victoria ticket not yet confirmed.
§ 02

Background

Occupation / profession
Was a digital campaigner at United Voice (now the United Workers Union), a communications adviser at Industry Super Australia and chief of staff to MP Andy Meddick before parliament. VVerified — PARL-GPParliament of Victoria, "Georgie Purcell MLC"View source
Prior public roles
Ran for parliament to see more young people represented and to advance animal protection. VVerified — PARL-GPParliament of Victoria, "Georgie Purcell MLC"View source
Local ties
Her electorate office is at 80 High Street, Woodend. VVerified — PARL-GPParliament of Victoria, "Georgie Purcell MLC"View source
Education
Holds a double degree in law and communications/politics from Deakin University. RReported — WP-GPWikipedia, "Georgie Purcell"View source
§ 03

Platform

Where they stand, issue by issue — grounded in 2026 Victorian polling, not assumed. Every position is tagged with how we know it.

Stated top campaign priorities

Banning duck shooting, an inquiry into greyhound racing, supporting wildlife rescuers and carers, stopping commercial kangaroo slaughter, and more accessible, subsidised vet care.

VVerified — PARL-GPParliament of Victoria, "Georgie Purcell MLC"View source

What Victorians say matters most

5 poll-led issues

Cost of living and crime have ranked 1st or 2nd in every Victorian poll since mid‑2025, with debt and housing close behind — see schema §3 for the polling this grouping is based on (DemosAU, Ipsos Issues Monitor, Roy Morgan). The 0-10 'priorityScore' on each candidate's issue entries is NOT a measure of true importance or an independent ranking of what a candidate actually cares about. It reflects how much detail and specificity exists in what that candidate has actually said publicly on that issue -- a named policy mechanism and a verified voting record score higher than a one-line stated priority, regardless of the issue's real-world weight. Render this distinction in the UI wherever the score appears; do not label it just 'Priority' without the qualifier.

Cost of living

iWhat this coversPosition on everyday household costs — groceries, utilities, insurance, transport.
Candidate’s priority0 / 10

Not detailed in sources reviewed.

Crime and community safety

iWhat this coversPosition on crime rates, policing and community safety, including youth crime and bail law.
Candidate’s priority0 / 10

Not detailed in sources reviewed.

Housing affordability and supply

iWhat this coversPosition on home ownership costs, rental affordability, and housing supply/planning.
Candidate’s priority0 / 10

Not detailed in sources reviewed.

State government debt and fiscal management

iWhat this coversPosition on debt levels and what they mean for future taxes and service funding.
Candidate’s priority0 / 10

Not detailed in sources reviewed.

Infrastructure and public transport delivery

iWhat this coversPosition on congestion, commute reliability, and cost/timeline overruns on major projects.
Candidate’s priority0 / 10

Not detailed in sources reviewed.

Also on the record

6 substance issues

These don't top “biggest issue” polling, but carry real 2026 policy weight and genuine differences between parties.

Education and training

iWhat this coversPosition on school funding and infrastructure, curriculum and teaching quality, university funding and research, and TAFE/VET.
Candidate’s priority0 / 10

Not detailed in sources reviewed.

Health and healthcare access

iWhat this coversPosition on hospital and clinic funding, GP/specialist access and wait times, and ambulance performance including ramping.
Candidate’s priority4 / 10

Wants vet care more accessible, with a subsidised vet care system.

Wikipedia records she has pushed for expanded abortion access in regional areas.

VVerified — PARL-GPParliament of Victoria, "Georgie Purcell MLC"View sourceRReported — WP-GPWikipedia, "Georgie Purcell"View source

Urban planning and housing density

iWhat this coversPosition on zoning and density, heritage and consultation processes, urban sprawl versus infill, and access to parks and green space.
Candidate’s priority0 / 10

Not detailed in sources reviewed.

Climate and energy transition

iWhat this coversPosition on renewable energy targets, offshore wind delivery, transmission infrastructure, and the reinstated State Electricity Commission.
Candidate’s priority3 / 10

Advances animal protection and wildlife conservation at a legislative level.

VVerified — PARL-GPParliament of Victoria, "Georgie Purcell MLC"View source

Treaty and First Nations affairs

iWhat this coversPosition on implementing the Statewide Treaty and the new Gellung Warl representative body, and on future local treaties.
Candidate’s priority0 / 10

Not detailed in sources reviewed.

Regional and rural Victoria

iWhat this coversPosition on water security, the native-forest-logging transition, road and service funding, and population decline in country towns.
Candidate’s priority6 / 10

Wants duck shooting banned, an inquiry into greyhound racing, support for wildlife rescuers and carers, and commercial kangaroo slaughter stopped.

VVerified — PARL-GPParliament of Victoria, "Georgie Purcell MLC"View source

Local & party context

2 fields

Not scored the way the eleven issues above are — these are fixed facts about the seat and the party, not positions with more or less emphasis behind them.

Seat-specific issues
Her profile names no Northern Victoria-specific project.
Party platform alignment

Wikipedia records she is the Animal Justice Party's only Victorian MP. RReported — WP-GPWikipedia, "Georgie Purcell"View source

No divergence from Animal Justice Party positions was found.

V VerifiedS Self-statedR Reported— hover or tap any mark for what it means
§ 04

Track record & prior candidacies

Terms served
Member of the Legislative Council for Northern Victoria Region since 26 November 2022. VVerified — PARL-GPParliament of Victoria, "Georgie Purcell MLC"View source
Portfolios held
No portfolio or committee role is listed on her parliamentary profile.
Notable votes, bills, committee work
Won with about 1.5% of the primary vote, the lowest of any successful Council candidate, on minor-party preference flows, per Wikipedia. RReported — WP-GPWikipedia, "Georgie Purcell"View source
Previous candidacies
Was elected to the Council at the 2022 election. RReported — WP-GPWikipedia, "Georgie Purcell"View source
§ 05–08

Campaign, money & endorsements

Campaign logistics

Social
Facebook — facebook.com/georgie.purcell.ajp; Instagram — @georgie.purcell.ajp; X — @georgievpurcell
Contact
See Parliament of Victoria member listing.
How-to-vote card
Not yet published

Endorsements & Donations

Organisational
None reported in sources reviewed.
Individual
None reported in sources reviewed.
VEC disclosure
Not yet available.
Public funding

Per the Victorian Electoral Commission's funding guidance (vec.vic.gov.au, accessed 2026-09-29 via search snippets of its independent-candidate and registered-party funding pages), a candidate is eligible for public election funding if they receive at least 4% of first-preference votes in their contest, or are elected. Funding is reimbursed against an audited statement of campaign expenditure, and advance funding must be repaid in full if the threshold is missed.

As a sitting MLC elected in 2022, Purcell met the "elected" limb of the test for that contest, so the Animal Justice Party's campaign qualified for public funding despite a first-preference vote under 4%.

Dataset housekeeping

Nomination status
Expected — Listed on the Animal Justice Party Victoria's own candidates page as the Northern Victoria representative recontesting. Not yet a lodged VEC nomination — those open 4 November and close a few days later.
Last verified
30 Sept 2026
Sources
See the Source register below — every V/S/R mark on this page names its specific source on hover.

Source register

AJP-GP
Animal Justice Party Victoria, “Georgie Purcell MP: A Voice for Animals in Victoria's Parliament” — Party's own material — View source · accessed 19 Aug 2026
AJP-CAND
Animal Justice Party Victoria, “Animal Justice Party Candidates – VIC State Election” — Party's own material — View source · accessed 19 Aug 2026
PARL-GP
Parliament of Victoria, “Georgie Purcell MLC” — Official record — View source · accessed 30 Sept 2026
WP-GP
Wikipedia, “Georgie Purcell” — Encyclopedia (crowdsourced) — View source · accessed 30 Sept 2026