The Public Ledger

Legislative Assembly · District of Gippsland South

Danny O'Brien

Last verified 30 Sept 2026

NationalIncumbent · seeking re-election
Candidate photo — pending
Seat context — Gippsland South›
Illustration pending

Gippsland South is a rural seat in south-eastern Victoria, covering Sale, Leongatha, Foster, Yarram, Mirboo North, Rosedale, Port Albert and Venus Bay, and among the safest National-held seats in the state. Danny O'Brien won it at the March 2015 by-election after Peter Ryan's resignation, and has led the Victorian Nationals since 25 November 2024. In 2022 he won 53.3% of first preferences and 65.2% two-party-preferred against Labor's Denise Ryan. He is treated as the standard-bearer for 2026, and the main contest is One Nation's regional surge: a Redbridge poll cited by the ABC put One Nation on 32% in the Eastern Victoria upper house region, and O'Brien has called it 'a real threat'. The 2026 field found is O'Brien, the Greens' Zave Evans, One Nation's Bianca Wilke and the Victorian Socialists' Lachie McGennisken. No Labor candidate has been found for this seat, and Wikipedia's 2026 table lists Evans as Labor and Wilke as Greens, which the parties' own pages contradict.

Identity & ballot position§ 01
House
Legislative Assembly
Seat
Gippsland South
Incumbent
Yes — since 14 Mar 2015 Sitting Nationals MP for Gippsland South since the 14 March 2015 by-election following Peter Ryan's resignation; re-elected since. VVerified — WIKI-OBRIEN, VEC-GIPPSSOUTH, WIKI-GS-RESWikipedia, "Danny O'Brien (politician)"View sourceVictorian Electoral Commission, "Gippsland South District — electoral boundaries"View sourceWikipedia, "Electoral results for the district of Gippsland South"View source Has been leader of the Victorian Nationals since 25 November 2024, elected unopposed after Peter Walsh's resignation. VVerified — WIKI-OBRIENWikipedia, "Danny O'Brien (politician)"View source The Tally Room lists him as the National candidate, and the ABC quotes him responding to the One Nation threat in Gippsland; no retirement signal was found. RReported — TALLYROOM-GS, ABC-ONENATIONThe Tally Room, "Gippsland South — Victoria 2026"View sourceABC News, "Opposition leader Jess Wilson campaigns in Gippsland amid One Nation surge" (25 July 2026)View source
Party
National
Ballot position
Not yet assigned
§ 02

Background

Occupation / profession
Worked as a journalism cadet at regional newspapers and as a television news director and reporter, then as chief of staff and media adviser to Peter Ryan. VVerified — PARLVIC-OBRIENParliament of Victoria, "Danny O'Brien MP"View source
Prior public roles

Was a senior adviser to former Deputy Prime Minister Mark Vaile, CEO of the National Irrigators' Council and an agriculture and trade policy adviser at the Australian Embassy in Jakarta. VVerified — PARLVIC-OBRIENParliament of Victoria, "Danny O'Brien MP"View source

Was also chief of staff to Senator Barnaby Joyce, and sat in the Legislative Council for Eastern Victoria Region from March 2014 to February 2015. RReported — WIKI-OBRIENWikipedia, "Danny O'Brien (politician)"View source

Local ties

Was born and raised in Gippsland, is the youngest of seven children and lives near Sale; he is a Rotary member and local CFA brigade volunteer. VVerified — PARLVIC-OBRIENParliament of Victoria, "Danny O'Brien MP"View source

Wikipedia records he was born in Traralgon. RReported — WIKI-OBRIENWikipedia, "Danny O'Brien (politician)"View source

Education
Completed VCE before journalism training. VVerified — PARLVIC-OBRIENParliament of Victoria, "Danny O'Brien MP"View source
§ 03

Platform

Where they stand, issue by issue — grounded in 2026 Victorian polling, not assumed. Every position is tagged with how we know it.

Stated top campaign priorities

His parliamentary profile lists roles and interests, not policy priorities: country football, travel and promoting Gippsland.

What Victorians say matters most

5 poll-led issues

Cost of living and crime have ranked 1st or 2nd in every Victorian poll since mid‑2025, with debt and housing close behind — see schema §3 for the polling this grouping is based on (DemosAU, Ipsos Issues Monitor, Roy Morgan). The 0-10 'priorityScore' on each candidate's issue entries is NOT a measure of true importance or an independent ranking of what a candidate actually cares about. It reflects how much detail and specificity exists in what that candidate has actually said publicly on that issue -- a named policy mechanism and a verified voting record score higher than a one-line stated priority, regardless of the issue's real-world weight. Render this distinction in the UI wherever the score appears; do not label it just 'Priority' without the qualifier.

Cost of living

iWhat this coversPosition on everyday household costs — groceries, utilities, insurance, transport.
Candidate’s priority0 / 10

Not detailed in sources reviewed.

Crime and community safety

iWhat this coversPosition on crime rates, policing and community safety, including youth crime and bail law.
Candidate’s priority1 / 10

The Coalition's bail and sentencing policy, per the ABC, would automatically deny bail to reoffenders under a one-strike rule.

RReported — ABC-BAIL-2026ABC News, "Victorian opposition announces bail, sentencing policy including 'one strike' bail rule"View source

Housing affordability and supply

iWhat this coversPosition on home ownership costs, rental affordability, and housing supply/planning.
Candidate’s priority1 / 10

The Coalition would lift the first-home buyer threshold to remove stamp duty on homes up to $1 million, per a housing-policy comparison.

RReported — UFINANCIAL-HOUSINGUFinancial, "Victoria State Election 2026: which housing policies are the best?"View source

State government debt and fiscal management

iWhat this coversPosition on debt levels and what they mean for future taxes and service funding.
Candidate’s priority0 / 10

Not detailed in sources reviewed.

Infrastructure and public transport delivery

iWhat this coversPosition on congestion, commute reliability, and cost/timeline overruns on major projects.
Candidate’s priority3 / 10

Holds the shadow portfolio for Roads and Road Safety, per his parliamentary profile.

VVerified — PARLVIC-OBRIENParliament of Victoria, "Danny O'Brien MP"View source

Also on the record

6 substance issues

These don't top “biggest issue” polling, but carry real 2026 policy weight and genuine differences between parties.

Education and training

iWhat this coversPosition on school funding and infrastructure, curriculum and teaching quality, university funding and research, and TAFE/VET.
Candidate’s priority0 / 10

Not detailed in sources reviewed.

Health and healthcare access

iWhat this coversPosition on hospital and clinic funding, GP/specialist access and wait times, and ambulance performance including ramping.
Candidate’s priority0 / 10

Not detailed in sources reviewed.

Urban planning and housing density

iWhat this coversPosition on zoning and density, heritage and consultation processes, urban sprawl versus infill, and access to parks and green space.
Candidate’s priority0 / 10

Not detailed in sources reviewed.

Climate and energy transition

iWhat this coversPosition on renewable energy targets, offshore wind delivery, transmission infrastructure, and the reinstated State Electricity Commission.
Candidate’s priority2 / 10

Regional anger over coal, power plant and timber mill closures is the ABC's framing of the One Nation surge in Gippsland; no personal energy position of his was retrieved.

RReported — ABC-ONENATIONABC News, "Opposition leader Jess Wilson campaigns in Gippsland amid One Nation surge" (25 July 2026)View source

Treaty and First Nations affairs

iWhat this coversPosition on implementing the Statewide Treaty and the new Gellung Warl representative body, and on future local treaties.
Candidate’s priority0 / 10

Not detailed in sources reviewed.

Regional and rural Victoria

iWhat this coversPosition on water security, the native-forest-logging transition, road and service funding, and population decline in country towns.
Candidate’s priority5 / 10

Holds the shadow portfolios for Regional Development and Liveability and for Emergency Services, per his parliamentary profile.

Says of the regional anger that fuels One Nation, "we understand people are angry", while urging voters to consider that other parties are "parties of protest".

VVerified — PARLVIC-OBRIENParliament of Victoria, "Danny O'Brien MP"View sourceSSelf-stated — ABC-ONENATIONABC News, "Opposition leader Jess Wilson campaigns in Gippsland amid One Nation surge" (25 July 2026)View source

Local & party context

2 fields

Not scored the way the eleven issues above are — these are fixed facts about the seat and the party, not positions with more or less emphasis behind them.

Seat-specific issues
The ABC reports One Nation is seen as a real threat in Gippsland amid anger over coal, power plant and timber mill closures. RReported — ABC-ONENATIONABC News, "Opposition leader Jess Wilson campaigns in Gippsland amid One Nation surge" (25 July 2026)View source
Party platform alignment
As Nationals leader his positions follow the Coalition's statewide platform; no divergence was found. His shadow portfolios are those on his parliamentary profile and may not reflect his role as leader.
V VerifiedS Self-statedR Reported— hover or tap any mark for what it means
§ 04

Track record & prior candidacies

Terms served
Member for Gippsland South since 14 March 2015, and previously an Eastern Victoria Region MLC from March 2014 to February 2015. VVerified — WIKI-OBRIEN, WIKI-GS-RESWikipedia, "Danny O'Brien (politician)"View sourceWikipedia, "Electoral results for the district of Gippsland South"View source
Portfolios held
Leader of the Victorian Nationals since 25 November 2024; per his parliamentary profile also Shadow Minister for Regional Development and Liveability, Emergency Services, and Roads and Road Safety. VVerified — WIKI-OBRIEN, PARLVIC-OBRIENWikipedia, "Danny O'Brien (politician)"View sourceParliament of Victoria, "Danny O'Brien MP"View source
Notable votes, bills, committee work
Won the 2015 Gippsland South by-election after Deputy Premier Peter Ryan resigned. RReported — WIKI-OBRIENWikipedia, "Danny O'Brien (politician)"View source
Previous candidacies
Was re-elected in 2022 with 22,566 votes (53.3%) and 65.2% two-party-preferred against Labor's Denise Ryan. VVerified — WIKI-GS-RESWikipedia, "Electoral results for the district of Gippsland South"View source
§ 05–08

Campaign, money & endorsements

Campaign logistics

Website
Official MP website (dannyobrienmp.com.au) exists but a contact page with details wasn't independently captured in this pass.
Social
Not detailed in sources reviewed.
Contact
Mailing address: PO Box 9250, Sale VIC 3850 (per Parliament of Victoria). Phone/email not independently confirmed in this pass.
How-to-vote card
Not yet published

Endorsements & Donations

Organisational
None reported in sources reviewed.
Individual
None reported in sources reviewed.
VEC disclosure
Not yet available.
Public funding

Per the Victorian Electoral Commission's funding guidance (vec.vic.gov.au, accessed 2026-09-29 via search snippets of its independent-candidate and registered-party funding pages), a candidate is eligible for public election funding if they receive at least 4% of first-preference votes in their contest, or are elected. Funding is reimbursed against an audited statement of campaign expenditure, and advance funding must be repaid in full if the threshold is missed.

As the sitting member, O'Brien met the "elected" limb of the test in 2022, and his 53.3% first-preference vote was also well above 4%.

Dataset housekeeping

Nomination status
Expected — No explicit 2026 preselection/recontest announcement found, but no retirement signal either; remains active as Nationals leader. VEC nomination cannot be lodged until nominations open 4 November 2026.
Last verified
30 Sept 2026
Sources
See the Source register below — every V/S/R mark on this page names its specific source on hover.

Source register

ABC-ONENATION
ABC News, “Opposition leader Jess Wilson campaigns in Gippsland amid One Nation surge” (25 July 2026) — Broadcaster (news) — View source · accessed 19 Aug 2026
VEC-GIPPSSOUTH
Victorian Electoral Commission, “Gippsland South District — electoral boundaries” — Electoral authority — View source · accessed 19 Aug 2026
WIKI-OBRIEN
Wikipedia, “Danny O'Brien (politician)” — Encyclopedia (crowdsourced) — View source · accessed 19 Aug 2026
PARLVIC-OBRIEN
Parliament of Victoria, “Danny O'Brien MP” — Official record — View source · accessed 30 Sept 2026
ABC-BAIL-2026
ABC News, “Victorian opposition announces bail, sentencing policy including 'one strike' bail rule” — News outlet — View source · accessed 30 Sept 2026
UFINANCIAL-HOUSING
UFinancial, “Victoria State Election 2026: which housing policies are the best?” — Commercial commentary — View source · accessed 30 Sept 2026
TALLYROOM-GS
The Tally Room, “Gippsland South — Victoria 2026” — Election analysis site — View source · accessed 30 Sept 2026
WIKI-GS-RES
Wikipedia, “Electoral results for the district of Gippsland South” — Encyclopedia (crowdsourced) — View source · accessed 30 Sept 2026